Scale Models for Trade show

1:5 scale model of MRAP Vehicle for trade shows

Scale model or replica for trade show is a type of models serving for marketing purposes. They are the largest and the most fantastic looking replicas. The bigger a booth, the larger model has to be exhibited, so it will not be lost there and will be easily seen, notable and magnetic for the audience. Depending on the type of vehicle or aircraft, the most suitable scales for such models are 1:4, 1:5, 1:6, 1:9 and 1:10.

Although Manufacturers and wholesalers can bring to the show a real vehicle or system, a model has a number of advantages:

1. Models are compact. How many real vehicles can be brought to the show, considering each one is as big as a tank, MRAP or personnel carrier? Two? Three? In most cases the company is exhibiting one real vehicle, a latest one or the one that company is promoting the most. What if there is a buyers for the other system, which is not presented or presented modestly by photograph or illustration. Having scale models, more systems can be presented without bringing them all “in person”; therefore the exhibit will be more presentable and versatile. High quality realistic models in large scale will represent a vehicle as good as the real one, especially if to include in model features, emphasizing specific areas of interest benefiting prospective clients the most. Such features could be different and depend on the type of vehicle and it’s specifics. Exhibiting models gives an advantage of present 5 – 6,  and maybe more systems with the same or even better effect.
   

   1:4 Scale model of HMMWV at 2008 AUSA show

2. A model is a natural magnet for the audience. During the show there will have a guaranteed crowd in the booth around the model/s at all times. People are like children, they cannot resist a model, cannot just pass it by and walk on further, and that includes big executives, the potential buyers.
3. Cost of transporting a model or even several scale models cannot be even compared to the cost of bringing the real vehicle. Also, there might be less important trade shows, which might not be worth bringing a real vehicle to, yet with the models, a seller will be able to attend it for a small fraction of the transportation cost and make the best of it.
4. Real vehicle is a very straightforward element of an exhibit – kind of “what you see is what you get”. When it comes to emphasizing an important, “point of sale” features, one often cannot see it and a sales crew might not be fast enough to bring the attention of the audience to such features. That is where a model is irreplaceable. By adding special features, such as “see through” areas, cut-away, interactive systems etc, key features of the product will be exposed, notable, self-explanatory and will draw even more audience.
5. There are products, mostly structures or extra large vehicles, which simply cannot be physically brought to the show. In that case a scale model is the only option to make a serious impact.

Scale models for trade show are usually accompanied by a custom transit case – to store the model in-between the shows and to protect it in transportation.

Click here to read more about Marketing Scale Models.