Stereotyping of Model Maker’s Capabilities
Sunday, September 19, 2010 Leave a comment
Building reputation and long term relationships with customers is one of the primary objectives of model making business’ marketing. Clients interested in model making services in most cases will become returning customers. Whenever a client is a museum, an architect, a product developer or a designer, it is unlikely that the project they commissioned you for was the one and only. By the nature, such businesses will do other projects in the future, where they also will be in need of model maker’s assistance. If you treated them right, followed the client’s requirements, provided a high quality product by reasonable price, that client will come back for more.
Depending of the type and nature of the initial project a client might, however, to form a certain opinion of your capabilities, which might affect your whole further relationships with that client. Despite model maker’s effort to present and market his universal capabilities, a stereotype, which limits these capabilities might be imprinted on your client’s mind after completion of the initial project or a series of initial projects. Read more of this post




